The Pro Bowl is just days away, and for the first time since I was a starry-eyed kid, I am actually into it.
Let’s face it: while the NFL stands alone among the major American professional sports organizations in matters of marketing, branding, and quality control, it lags far behind the others when it comes to packaging and selling its annual all-star game. Read the rest of this entry »
Popularity: 97% [?]
