First, the city of Irving lost the stadium war to Arlington. The Cowboys abandoned Texas Stadium and it was subsequently demolished. Now, Irving bedroom community Valley Ranch, the home of the Dallas Cowboys headquarters for the past 28 years, will be left behind, as Jerry Jones and family have struck a deal to anchor a Frisco development.
A $115 million deal approved Monday will finance a new indoor training facility and corporate headquarters for the Dallas Cowboys in Frisco.
The indoor stadium is expected to become a destination for tourists, the home field for high school athletes and a boon to the local economy as it anchors a new mixed-use development called Frisco Station.
The deal brings to an end the Cowboys’ longtime presence in Irving.
In a series of votes Monday, the Frisco Community Development Corp., the Frisco City Council, the Frisco Economic Development Corp. and Frisco ISD trustees gave their enthusiastic approval.
The project partners these public entities with Blue Star Frisco, Blue Star Stadium and Blue Star HQ, all newly formed companies affiliated with Dallas Cowboys owner Jerry Jones and his three children.
Plans are to have the complex ready for the 2016 football season.
Irving’s loss is Frisco’s big win. The city has already become a sort of sports mecca, as Fox DFW points out:
Frisco is already host to the Dr. Pepper Arena, where the Stars practice and the BNA Development league, where the Texas Legends play. FC Dallas Soccer Stadium opened in 2005 and the Dr. Pepper Ballpark is the home of the Frisco Rough Riders.
Landing the Dallas Cowboys headquarters takes Frisco’s sports “cred” up a notch. After all, the city has now partnered with America’s second riches sports franchise, and the world’s fifth wealthiest, according to Forbes magazine:
The Dallas Cowboys are No. 5 at $2.1 billion, leading a group of 30 American football teams on our list (the NFL’s two teams that missed the top 50, the St. Louis Rams and Jacksonville Jaguars, rank 51st and 52nd). The Cowboys have been the NFL’s most valuable team since 2007 thanks to the league’s highest sponsorship and premium seating revenues—a combined $200 million.
That’s a lot of dough, Frisco.
Irving Mayor Beth Van Duyne said the Frisco development should be an eye-opener for officials in her city.
She said Irving’s city manager and council had focused all their energy on a controversial entertainment complex planned for the city’s urban center.
“Apparently Mr. Jones isn’t as impressed with the entertainment center as some of our council members,” she said. “Hopefully, we will be able to move on as a team and focus on being proactive now.”
What do you think about Jerry’s latest move?